
Sometimes startups shut down fast, and in the case of
new online scrapbooking maker Irrive, which only launched this past September, the company had barely even gotten started before closing up shop. According to CEO Steven Cohn,
who sold his last startup to LivingSocial, he made the decision to quickly pivot (his word, not mine, by the way), because even though Irrive's metrics were good, the viral event of sharing a scrapbook was too infrequent an action.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/PRcUufrfLik/
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